Here are seven easy strategies to succeed in business in 2024.

But before you dive headfirst into your business ventures like akara into hot oil, let’s talk strategy, fam. Here’s how you can stand tall on business in the coming year. What’s your jam? Selling agbada with pockets bigger than government contracts? Baking puff-puff that melts in your mouth like politician’s promises?...CONTINUE READING

Whatever it is, know it like you know the lyrics to “Ojuelegba.” Research the market, your competitors, and any juju they might be using (just kidding… maybe).

From the suya seller on the corner to the big oga in his corner office, connections are your currency. Attend every event, shake every hand, and remember, everyone knows someone who knows someone who needs your hustle.

Just don’t forget your business cards (unless you’re handing out puff-puff, then just smile and wink).

Work like you’re competing for the last plate of amala, but don’t forget to think like you’re the Obi of Onitsha. Automate what you can, delegate tasks like a boss, and invest in tools that make your life easier.

Forget snail mail and town criers, the internet is your marketplace now. Build a website slicker than a politician’s handshake, rock social media like you invented it, and get your business on every online platform from Jiji to Instagram.

Stand out from the crowd! Offer something unique, whether it’s personalised agbada embroidery, rainbow-colored puff-puff, or customer service so good it makes NEPA look reliable.

Rome wasn’t built in a day, and your business empire won’t be either. Don’t get discouraged by slow beginnings. Keep hustling, keep learning, and keep believing in your dream. But also, don’t be afraid to pivot if things aren’t working.

Sometimes, even the best-laid plans need a little adjustment, like adding extra onions to your egusi when it’s not spicy enough.

There will be challenges, trust me. From unreliable internet to customers who bargain like it’s a national sport. But remember, Nigerians are made of strong stuff.

Laugh through the frustration, find humour in the chaos, and always keep that entrepreneurial spirit burning brighter than a Lagos generator at midnight.

So there you have it, folks! Your blueprint for business success in Nigeria 2024. Remember, it’s not just about making money (though that’s nice too), it’s about building something you’re proud of, leaving your mark on the world, and maybe even inspiring the next generation of hustlers.

Now go forth, conquer that business jungle, and show the world what Nigerians are made of! Na so e be!