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Better Marketing
Most business owners believe you need thousands of dollars in funding in order to grow and market a business.
This couldn’t be further from the truth.
What if I told you that you could grow your business with less than $1,000? No, this isn’t a scam. It’s a proven strategy I’ve used to launch over 250 growth campaigns and get massive results for cheap.
We live in a day-in-age where bootstrapping a business has become applicable for pretty much anyone with some grit and an internet connection.
The playing field is as level as it’s ever been. Information is abundant. The primary difficulty is that you must sift through all this poor quality information to find what applies to you and your business. This doesn’t have to be you.
Don’t believe me? Give me 5 minutes and I’ll prove you wrong.
Here’s how I’d build a complete and profitable marketing strategy for a business with less than $1,000.
Business context
For the sake of the article, I am going to come up with a pseudo company that can (hopefully) stand as an overarching representation for all of you reading.
Let’s say I own a landscaping company- B2C services. Here’s some info about the company:
We make $175,000/yr top-line rev.
We pride ourselves on being the ‘quietest landscapers in the state’ by using more expensive equipment that’s quiet
Other than that, we are just like everyone else- similar price, similar delivery
We mostly work via referral and we take on about 29 projects a month at $80/hr
Some of our goals:
Double the amount of projects per month
Double top-line revenue
Save 15hrs/wk with lead management
Let’s see how we are going to do this.
Take inventory
First things first, let’s figure out how we are making money first.
