International Breweries Plc, a leading beverage company in Nigeria, announced price increases across its product portfolio effective from March 1st, 2024....CONTINUE READING
The company cited “escalating costs impacting our business” as the reason for the hike.
Popular brands like Castle Lite, Hero, Trophy, Beta Malt, and Grand Malt will all see their prices increase.
The new pricing structure affects products at various stages of the distribution chain, from distributors to retailers and consumers.
A 600ml bottle of Castle Lite will undergo a price adjustment, rising from ₦4,910 for distributors to ₦5,160 for sub-distributors and ₦5,410 for retailers. Consumers will see the price reach ₦6,960, with a per-unit cost of ₦580.
Likewise, Hero Lager in a 600-ml bottle will see its price increase from ₦4,740 for distributors to ₦4,900 for sub-distributors, ₦5,060 for retailers, and ₦6,360 for consumers, with a per-unit price of ₦530.
For the Hero 500 CAN, the pricing stands at ₦10,010 for distributors, ₦10,380 for sub-distributors, ₦10,750 for retailers, and ₦13,200 for consumers, with a per-unit price of ₦550.
Meanwhile, the 330 CAN is priced at ₦8,630 for distributors, ₦8,925 for sub-distributors, ₦9,220 for retailers, and ₦11,280 for consumers, with a per-unit cost of ₦470.
As per the company’s statement, the pricing breakdown for Trophy 600ml is as follows: ₦4,740 for distributors, ₦4,900 for sub-distributors, $5,060 for retailers, and ₦6,360 for consumers, with a unit cost of ₦530.
For the Trophy 500 CAN, the prices are: ₦10,010 for distributors, ₦10,380 for sub-distributors, ₦10,750 for retailers, and ₦13,200 for consumers, with a per-unit price of ₦550.
Similarly, the Trophy 330 CAN is priced at ₦8,630 for distributors, ₦8,925 for sub-distributors, ₦9,220 for retailers, and ₦11,280 for consumers, with a unit cost of ₦470.
While the 330-ml Beta Malt is priced at ₦4,820 for distributors, ₦5,085 for sub-distributors, ₦5,320 for retailers, and ₦6,720 for consumers, with a per-unit cost of ₦280.
Additionally, the Beta Malt 330 CAN is priced at ₦7,230 for distributors, ₦7,545 for sub-distributors, ₦7,860 for retailers, and ₦9,600 for consumers, with a per-unit price of ₦400.
The Beta Malt 330 PET is priced at ₦5,790 for distributors, ₦5,995 for sub-distributors, ₦6,200 for retailers, and ₦7,200 for consumers, with a unit cost of ₦300.
The Beta Malt 250 PET is priced at ₦4,820 for the distributor, ₦4,960 for the sub-distributor, ₦5,100 for the retailer, and 6,000 for the consumer, with a per unit cost of ₦250.
The Grand Malt 330 RGB is priced at ₦4,965 for distributors, ₦5,170 for sub-distributors, ₦5,380 for retailers, and ₦6,720 for consumers, with a per unit cost of ₦280.
The Grand Malt 330 CAN is priced at ₦7,230 for distributors, ₦7,545 for sub-distributors, ₦7,860 for retailers, and ₦9,600 for consumers, with a per unit cost of ₦400.
The Grand Malt 330 PET is priced at ₦5,790 for distributors, ₦5,995 for sub-distributors, ₦6,200 for retailers, and ₦7,200 for consumers, with a per unit cost of ₦300.
The 250 PET Grand Malt is priced at ₦4,820 for the distributor, ₦4,960 for the sub-distributor, ₦5,100 for the retailer, and ₦6,000 for the consumer, with a per unit cost of ₦250.
The price increase comes after Nigerian Breweries also announced a price increase across all its products, effective March 15th, 2024.
The price increment came weeks after Nigerian Breweries announced a price increase across all its products, effective March 15th, 2024.
Nigerian Breweries cited the “continued rising input cost” and the “need to mitigate the impact” as the reasons for this latest price hike.
“All open orders in our system at 00.00hrs on Friday 15th of March, 2024 will be invoiced at the new prices.”
